IDENTITY GLOW UPFor creatives and small business owners ready for their next chapter.
A complete brand refresh, rooted in who you are and where you’re headed.
The Identity Glow Up is a collaborative package combining brand photography, purposeful copy, and a polished one-page website — designed to feel like you, only elevated.
TIME TO EVOLVEYou’ve grown.
Now let your brand reflect it.
Here’s what’s waiting for you.
PHASE 1
Website Copy
Working with Adele at Bookleaf Copy, you’ll gently unearth the heart of your story and offerings.
These insights will then be poured into clear and compelling website copy that inspires your dream clients.
Words in perfect tune with your brand
Your website is the virtual home of your amazing, one-of-a-kind business.
It needs to tell your story with clarity, heart, and quirk so you can make the impact you’re
here to make.
You know what you do and why it matters, but putting that into words? It’s enough to make
you want to run away with your camera, brush, or favourite tools and do anything to avoid
the blank page.
Adele will help you bring clarity to the thoughts swirling in your head – and turn them into
thoughtful, true-to-you messaging and copy that feels just right.
Meet Adele of Bookleaf Copy
With a decade of PR and communications experience, Adele loves going beneath the surface to gently unearth the powerful human story at the root of every business. Through bespoke brand storytelling, strategy, and copywriting services, she helps her clients embrace their quirks – and make their customers feel seen. At the heart of her approach are the values of empathy, curiosity, and compassion. She champions heart-first humans who bring colour, comfort, and joy to our communities, helping them stand out in a natural way that inspires both them and their best people.
After Phase 1, you will have:
Up to 400 words of true-to-you, SEO-friendly copy and headings for your one- page website.
Words that use your natural voice to set you apart (no robo-copy cliches) and make your dream customers feel truly seen.
Clarity and confidence in your brand mission and position after a cosy briefing process.
Bonus website copywriting guidelines so you can add more pages with ease when you’re ready.
PHASE 2
Brand Photoshoot
Show up confidently, look like your brand, and attract the right people.
Your brand is more than a logo, it's you! That’s why a branding photoshoot with P.S. Smiles Production is all about capturing your unique energy, story, and style. Whether you're a small business owner, creative entrepreneur, or building a personal brand, we’ll create visuals that feel natural, on-brand, and totally you.
From planning your shoot location and outfits, to guiding you through relaxed, flattering poses, you’ll never feel stiff or staged. Just real, radiant photos that help your audience connect with you instantly.
Our goal is to make you feel confident and comfortable in front of the camera. Because when you're at ease, your brand shines through effortlessly.
We’ll create a beautiful library of images that tell your story, build trust, and elevate your brand.
What’s included
✔️ Pre-shoot planning session
✔️ Mood board + shot list guidance
✔️ Support with styling and location ideas
✔️ 1 hour of relaxed, fun shoot experience
✔️ A gallery of high-quality, on-brand images ready to use
Meet Pia of P.S. Smiles Production
A talented and professional photographer who brings warmth and care to every shoot. Pia has the ability to capture not just the moments but the emotions and energy of the event. Her thoughtful direction and a relaxed demeanor ensure that everyone feels comfortable and at ease. Pia’s skill in storytelling through photography makes every experience special.
After Phase 2, you will have:
A set of 10 high-resolution, professionally edited photos, ready to use across your website, social media, marketing materials, and more
You’ll finally have a content library that helps you post consistently without the stress of figuring out “what to share”
Seeing yourself represented in a way that feels true to who you are is powerful
Authentic, professional photos help people trust you faster
You’ll leave feeling proud of how your brand shows up and with visuals that keep working for you long after the shoot is over
Meet Flo and Jo - founders of Space For Us
We’re Flo and Jo — two creatives who’ve been running our brands and managing our websites for years. We know firsthand how overwhelming the online side of business can feel, and we’ve learned what works (and what doesn’t) through real experience. Now, we’re here to make things easier for fellow creatives by designing websites that feel intuitive, on-brand, and you. No fluff, just thoughtful design with a human touch.
PHASE 3
Website Design
Your website is often the first place people meet your brand, and we believe it should feel just right. We design websites that don’t just look good, but feel like you.
Our goal is to make the process as simple and stress-free as possible.
We know that tech and design can feel overwhelming, so we take a collaborative and supportive approach. We listen closely to what you need, guide you through each step, and make sure everything feels clear and doable, no confusing jargon, no pressure.
If you're launching something new, we’re here to help you build a website that’s easy to use, beautiful to look at, and aligned with your brand from top to bottom.
We’re not here to push or oversell. Just honest, thoughtful design that fits your business and feels like home.
After Phase 3, you will have:
A unique, professionally designed 1 pager site that reflects your brand's personality, values, and goals
Your site will look great and work seamlessly on all devices, from desktop to mobile
Consistent fonts, colors, and imagery that visually represent your brand and create a cohesive experience
Includes main headings like Home, About, Services, and Contact — each thoughtfully designed to engage your audience
A personalised walkthrough and optional tutorial so you feel confident making small updates to your site on your own
The Process
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A one-hour in-person meeting at our studio to discuss your vision, vibe, colours, brand story, and any inspiration you've been sitting on.
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Relaxed and joyful branding photos with P.S Smile Production to visually capture your identity.
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A video call with Adele from Bookleaf Copy to refine your tone of voice and messaging, followed by a draft and two rounds of revision to bring it all to life.
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Our team brings your copy, imagery and identity together into a cohesive online space — with you involved every step of the way.
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You choose the timing. When you're ready, you're the one who gets to hit “publish.”
Your brand deserves to feel like home.
Honest, intentional and completely aligned with who you are.
Investment
For the creative ready to be seen as they truly are.
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This isn’t just a branding service — it’s a guided, done-for-you glow-up led by four creatives who truly care.
The Identity Glow Up brings together brand photography, messaging, and a custom Squarespace website to help you step into your next chapter with clarity and confidence.
Whether you’re starting fresh or refining what you’ve built, this is where your brand begins to feel like home.
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You’re a creative, a founder, a small business owner, and you’ve outgrown your current online presence. You want something that feels more you, but also makes it easier to show up, connect, and grow.
This is ideal if:
1. You’re launching something new or pivoting.
2. You’re craving a brand that finally feels aligned.
3. You’re not sure where to begin, but you know it’s time. -
The Identity Glow Up brings together the right people to shape your brand, both visually and verbally:
✓ Strategic, true-to-you website copy with Adele from Bookleaf Copy.
✓ A relaxed, story-led brand photoshoot with P.S. Smile Production.
✓ A beautiful, intentional one-page Squarespace website.
✓ 1:1 brand strategy session to kick off the project.Everything is thoughtfully tailored and designed to reflect you, not just your work.
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Investment: From $3,500
Payment plans available.
Final cost varies depending on the scope, number of pages, or added elements.
Timeline: 4-6 weeks
Read to take you to the next stage?
Fill in our form below and one of our team members will be in touch!